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Summary
Theoretically, spam will cease when all
avenues for financial gain by spammers are eliminated. Spammers
frequently sell advertising space in illegitimate email publications,
or on websites that are 'spamvertised'. Accordingly, media buyers /
advertisers become a source of financial gain by spammers. Due caution
and research by advertisers and media buyers can ensure that only the
honest email/web publisher receives your advertising dollars, and that
spammers are denied any reward for their misdeeds.
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| Ref # |
Principle or Proposed Principle
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| MBY001 |
Media Buyers and others involved in the
purchase of online advertising should conduct sufficient "due
diligence" on all electronic media where advertising is being
contemplated to assure themselves that that media has a firm anti-spam
stance, including but not limited to the following:
- Privacy Statement, guaranteeing that any
personal information (including email addresses) collected by the
medium will never be sold, rented, exchanged or otherwise given or
traded to any other party without the clear and express prior consent
of the owner of that personal information (other than when sold as an
integral component of the business when sold as a going concern);
- Terms of Service / Acceptable Use Policy
(where appropriate) which prohibits users of any online service
provided by the medium from engaging in any form of activity which
constitutes spamming or other forms of network abuse, with termination
and other sanctions and remedies applying without further warning;
- That the medium has no history of
spamming, no history of breaching it's own Privacy Statement, and where
evidence exists that services offered have been abused by customers,
that the medium has enforced the sanctions operating under it's Terms
of Service.
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| MBY002 |
In the case of advertising in email
publications, Media Buyers should ensure (in addition to MBY001) that
subscriptions to the electronic publication can only be made and have
always only ever been made via either:
- confirmed-opt-in (sometimes referred to
as 'double-opt-in') procedures; or
- paid subscription basis
and that all publications sent include clear, easy to follow procedures
for unsubscribing. |
| MBY003 |
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| MBY004 |
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| MBY005 |
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| MBY006 |
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| MBY007 |
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| MBY008 |
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| MBY009 |
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| MBY010 |
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| MBY011 |
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| MBY012 |
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